Arattai from Zoho: A Made in India Messaging App

Arattai from Zoho: A Made in India Messaging App

Messaging has become an essential part of modern life. People rely on chat applications to connect with family, friends, and colleagues. For years WhatsApp, Telegram, and Signal have been the leading names in this space. However growing privacy concerns made many users in India search for a reliable alternative. Zoho Corporation is a trusted Indian software company which introduced Arattai messaging app to fill this gap. The name Arattai means “chat” in Tamil, and the app is designed to provide a smooth, secure, and privacy focused communication experience.

Zoho has been a well known player in the global software industry for decades. It offers products like Zoho Mail, Zoho CRM, and Zoho Books which are used by millions of businesses worldwide. With Arattai the company expanded into the consumer messaging market. Unlike many global competitors that depend on advertising or user data for revenue, Zoho built Arattai on the principle of respecting user privacy. This strong foundation has helped the app gain attention as a trustworthy Made in India alternative.

Arattai provides all the important features expected from a modern messaging app. Users can engage in private one to one chats or create groups for family and friends. High quality voice and video calls are supported and the app allows easy sharing of photos, documents, and videos without losing quality. Every conversation is secured with end to end encryption which ensures that no third party can access messages. To keep communication fun and lively the app also includes stickers and other engaging features.

What sets Arattai apart is its focus on privacy and data protection. While many messaging platforms gather metadata and rely on ads, Arattai avoids these practices. The app does not run advertisements and offers a clean and distraction free experience. Since Zoho is an Indian company, user data is handled under Indian laws. This provides additional reassurance to people who are concerned about where their personal information is stored.

When compared with WhatsApp and Signal, Arattai holds a unique position. WhatsApp has the advantage of a massive user base but its ownership by Meta often raises doubts about data sharing. Signal is respected globally for its strong privacy measures but it is managed outside India. Arattai brings the simplicity of WhatsApp and the privacy of Signal together while being completely Indian owned. This gives users confidence that their information is not being exploited for hidden purposes.

Arattai also shows potential for business communication. Zoho already offers Zoho Cliq as an enterprise collaboration tool but small businesses and startups can still benefit from Arattai. It can be used for quick team updates or to stay connected with customers in an easy and informal way. The fact that it is simple to use makes it accessible to people of all age groups which further strengthens its adoption potential.

The journey for Arattai is still at an early stage compared to global giants but it represents an important step toward digital self reliance. As more people in India become aware of online privacy issues the demand for a secure and local messaging app is only going to increase. If Zoho continues to improve the platform with innovative features while maintaining its privacy first promise, Arattai could emerge as a leading player in the Indian market.

In conclusion Arattai is more than just another messaging application. It is a reflection of India’s capability to build world class digital platforms that put users first. With its promise of security, lack of advertisements, and the trust of Zoho behind it, Arattai stands as a meaningful alternative to foreign owned apps. For anyone who values both convenience and privacy, Arattai is a platform worth trying and supporting.

Arattai from Zoho vs WhatsApp: A Detailed Comparison

When talking about messaging apps in India, WhatsApp is the first name that comes to mind. With over two billion users worldwide, it has become the default communication tool for millions of Indians. From sharing personal messages to business updates, WhatsApp dominates the digital space. Yet its dominance has also raised concerns, especially regarding data privacy and its connection with Meta, the parent company. This is where Arattai from Zoho enters the picture as a homegrown alternative that promises privacy and a clean experience.

One of the biggest differences between Arattai and WhatsApp lies in their approach to privacy. WhatsApp provides end to end encryption for chats, but it also collects metadata such as who you talk to, when you talk, and how often you communicate. This information can be used for profiling and business purposes. Arattai on the other hand takes a minimal approach to data collection. It promises not to sell user information and avoids tracking beyond what is necessary to run the service. For users who want peace of mind about their conversations, Arattai offers a sense of security that WhatsApp struggles to match.

Another area where the two apps differ is their business model. WhatsApp is owned by Meta which is heavily dependent on advertising. Even though WhatsApp itself does not display ads in chats, the broader ecosystem uses the collected data to target users across Facebook and Instagram. This indirect connection often worries privacy conscious people. Zoho, the company behind Arattai, has a very different philosophy. It has run its business software for decades without selling customer data or relying on ads. Arattai follows the same principle by offering an ad free environment where conversations stay private.

In terms of features, WhatsApp currently has the edge due to its massive user base and long presence in the market. It supports one to one and group chats, video calls, voice messages, and file sharing just like Arattai. However WhatsApp also provides advanced features such as payments, business accounts, and multi device support which are still limited in Arattai. That said Arattai continues to improve and is steadily adding features to match user expectations. Its core functions such as chat, media sharing, and calling work smoothly which makes it reliable for daily use.

The cultural aspect also plays an important role in this comparison. WhatsApp is a global platform designed for a wide audience whereas Arattai is created in India with Indian users in mind. The fact that Zoho is an Indian company ensures that data is handled under local laws which provides additional reassurance to users concerned about foreign data storage. Arattai also resonates with the vision of digital self reliance which many people in India strongly support.

When deciding between the two apps, it comes down to priorities. WhatsApp offers convenience and reach because almost everyone already uses it. Arattai offers privacy and independence which appeals to users who care about security and prefer a Made in India solution. As awareness about digital safety grows more users may begin to balance convenience with privacy, and in that scenario Arattai stands as a strong alternative to WhatsApp.

Also read:The Secret  behind success of Telegram: How 30 Employees Manage a Global Messaging App